Clarity for every protagonist.

No. Smartgolfcourses operates as an invisible digital layer over what your course already has. NFC and QR Code touchpoints are elegantly integrated into your existing premium signage, no construction, no invasive structures, no changes to the landscape. Our executive team handles the integration end to end, and the course continues its routine uninterrupted.

No. This is a structural principle of our model. The course joins with zero upfront investment, zero added operation, and zero financial risk. Revenue is generated by premium brand activations within the Connected Fairway, and the course receives its share through Revenue Share, clean, recurring income, proportional to the growth of activations.

Premium brands contract activations within the Connected Fairway, contextual campaigns, rewards, sweepstakes, and experiences for golfers, triggered by the course's NFC and QR Code touchpoints. With every activation, the course automatically receives its share through Revenue Share. The more value the course generates for brands and players, the greater the shared revenue.

No. The principle behind our design is precisely the opposite: good technology is like a good swing, invisible and efficient. The Connected Fairway operates as a Silent Concierge: it appears when the golfer chooses to interact, and disappears when they choose to play. Players who prefer a fully traditional round simply don't interact. The course experience remains exactly as it has always been.

No. Smartgolfcourses handles all technical operation, installation, integration, maintenance, updates, and the relationship with brands. The club's team stays focused on what it does best: caring for the golf experience. Performance and revenue reports arrive in a clear, executive format, with no added bureaucracy.

No. Our ecosystem coexists perfectly with the signage, institutional partnerships, and sponsorships the club already has. We add a new digital layer of connection between brands, the course, and golfers, without competing with traditional signage, but complementing it with interactive, measurable intelligence.

Courses, clubs, and operators can start a strategic conversation directly with our executive team. Share the context of your course, and we'll lead a tailored conversation, with no commercial pressure, focused on understanding whether the Connected Fairway fits your club's reality. We respond within 24 hours.

Schedule a demo for your course.

Neither. We are an interactive technology platform for the world of golf. Instead of passive exposure, a sign, a banner, a digital ad, we deliver qualified, contextual presence: every activation happens at a moment of high golfer receptivity, within a curated premium environment, with a complete reading of engagement. The result is a fundamentally different way for brands to connect with a high-decision-power audience.

The Connected Fairway transforms the course into a qualified, curated territory where your brand engages a high-purchasing-power audience during a prolonged, receptive leisure moment. Instead of buying scattered attention, your brand builds permanent, recurring presence, activated with contextual intelligence and measured in real time. It is a layer of relationship, not of exposure.

The possibilities include contextual campaigns along the course, premium gifts, exclusive offers, sweepstakes, personalized experiences, and rewards delivered at the right moment of the golfer's journey. Smartgolfcourses delivers the strategic design, the technology, the operation, and the data reading. The brand focuses solely on creativity and positioning.

Every activation generates a layer of strategic data: number of interactions, average engagement time, conversions, rates, aggregated demographic profiles, and the complete campaign funnel. Everything is delivered through executive reports, with analytics dashboards coming as part of the platform, giving a clear reading of return and recommendations for continuous optimization. Unlike traditional media, here the brand operates with full transparency, no estimates, no extrapolations.

Yes. Brand safety is a structural principle, not a contractual clause. The Connected Fairway is a territory curated by design: a premium environment, a qualified audience, a controlled context, and zero risk of inappropriate association. The brand appears exclusively where, when, and how it agreed, with elegance, context, and alignment to its positioning.

Brands aligned with the golfer audience: sectors such as premium lifestyle, luxury, hospitality, tourism, travel, automotive, financial services, technology, and sophisticated consumer goods. Each category enters with a plan built to measure, respecting the brand's positioning and the course's identity. We don't work with generic volume, we work with strategic fit.

Yes. We recommend starting with a structured pilot: defined scope, clear metrics, and a controlled timeframe. The pilot validates the fit between brand, course, and audience before scaling to larger campaigns or additional regions. It is the smartest way to begin a long-term partnership, without friction and with controlled risk.

Smartgolfcourses has its global headquarters in Honolulu, Hawaii, a European hub in Lisbon, Portugal, and a creative center in Rio de Janeiro, Brazil. The international pilot begins with qualified courses in Hawaii and a strategic connection route toward Asia, with expansion planned for selected regions. Brands interested in specific markets can reach out to discuss tailored opportunities.

Premium brands interested in the Connected Fairway can begin by sharing their interest and the brand's context. Because this is a curated environment, we lead a strategic conversation to assess the fit between the brand, the golfer audience, and the available courses, and from there, design a tailored pilot. We respond within 24 hours.

Explore a pilot for your brand.

No. The Silent Concierge works with no app to install. Simply bring your smartphone close to an NFC touchpoint or point your camera at a course QR Code, and the experience opens in your browser. No long registrations, no friction.

The touchpoints are discreetly integrated into the course. You decide whether to interact or not. With a tap of your phone, you access rewards, offers, content, and experiences tailored to that moment of the round. Always optional. Always silent. Golf remains golf.

No. Interaction is 100% optional. If you prefer a fully traditional round, you simply don't interact. If you choose to explore, you'll find real benefits, discounts, gifts, sweepstakes, exclusive experiences. The choice is always yours, on every hole.

Rewards vary depending on the course and the brands present in the Connected Fairway. In general: exclusive discounts on premium products, contextual gifts, partner experiences, high-value prize sweepstakes, and personalized benefits throughout the round. Every reward is designed to add to the day's experience, never to interrupt it.

Yes. We collect only the minimum necessary, with your authorization, to deliver the experience, nothing beyond that. Interactions are handled with privacy by design and with attention to the main international data protection regulations, such as GDPR, CCPA, and LGPD, in line with our Privacy Policy. You receive no spam, you are not tracked across devices, and your personal data is not sold. Your relationship is with the reward of the moment, not with a permanent registration.

No. For the golfer, the Connected Fairway is free. The rewards, gifts, and offers are funded by the brands that activate their campaigns within the ecosystem. The player simply plays, and wins when they choose to interact.

Golfers don't need to register or get in touch in advance, the experience happens right on the course, by bringing your phone close to a touchpoint. To discover where to play, we are building the Oahu Portal, the first public directory of connected courses, starting with the qualified courses of Oahu. Soon, you'll be able to check which courses are already part of the Connected Fairway.

Sign up to be notified when the Oahu Portal goes live.

Smartgolfcourses is building a new category within the global SportsTech sector, the interactive digital layer of premium golf. The model combines three structured revenue sources (brand activations, Revenue Share with courses, and data intelligence), operates with low adoption friction (zero upfront cost for courses), and has natural potential for international scale, given the global, standardized structure of golf.

The company is led by Marcelo Santos, CGO, responsible for operations, technology, and product, and Marcela Gama, CEO, responsible for partnerships and international expansion. The platform was originally developed and validated on golf courses in Europe before being relocated to Honolulu, where the qualified Hawaii pilot is underway. The team combines experience in digital product, executive communication, and premium brand building.

Following the complete mapping of the 33 golf courses on the island of Oahu, 5 military and 28 public, private, municipal, and resort courses, we entered a qualified pilot phase on the first selected courses. The operation has its global headquarters in Honolulu, a European hub in Lisbon, and a creative center in Rio de Janeiro. The current focus is consolidating the first strategic partners before initiating the structured international expansion phase.

Investors and strategic partners can schedule a direct conversation with the leadership through The Boardroom, our private executive dialogue session. Share the context of the conversation, and our team responds within 24 hours.

Step into The Boardroom.