About Smartgolfcourses

Excellence is not a destination. It is a standard.

Smartgolfcourses is a global SportsTech startup redefining the business of golf. We connect the timeless tradition of the sport with the future of contextual technology, creating a true Win-Win-Win ecosystem for courses, premium brands, and golfers.

The Thesis

Respecting the tradition. Elevating the experience.

Golf can remain traditional on the outside and become smarter, more valuable, and more connected on the inside.

Inspired by the longevity of premium brands and the minds of modern golf visionaries, our thesis is simple but powerful.

We are not here to disrupt the pace of play. We are here to elevate the terrain. Through the Connected Fairway, our intelligent digital layer powered by elegant NFC and QR Code touchpoints, we have engineered a technology-driven business solution that transforms a regular game day into a championship-level experience.

Global Presence

Global footprint. Premium execution.

Great ideas require global perspectives. Smartgolfcourses operates at the intersection of technology, sports, and business across key global markets:

Honolulu, Hawaii

Global HQ

Where our strategic vision and executive direction are forged.

Lisbon, Portugal

European Hub

Expanding the Connected Fairway across the continent's most prestigious courses.

Rio de Janeiro, Brazil

Creative Center

A vibrant center for creative expansion and strategic partnerships.

Methodology and Leadership

A foundation built on executive mastery.

At Smartgolfcourses, we do not just build technology. We build industry authority. The integrity of our ecosystem is sustained by the Smartgolfcourses PRO Academy, an internal executive training architecture.

Led by Co-Founders Marcela Gama (CEO) and Marcelo Santos (CGO), our executive team operates on a rigorous methodology, The Method, inspired by global thought leaders in strategic thinking, executive storytelling, and high-stakes negotiation. Every partnership we forge is backed by deep market intelligence and a commitment to data-driven, measurable results.

We speak the language of Course Architects. We understand the metrics of Brand Architects. We share the passion of Golfers.

Next Step

Join the Connected Fairway.

Whether you are looking to modernize your course grounds, position your premium brand, or experience a richer game, the next step belongs to you.

Contact Leadership

Already know your role? Partner as a Course·Partner as a Brand·Find a Connected Course

Stay on par. ⛳